Blind spots are a natural consequence of building something complex while standing at its center; get to know yours to open up your options.
The most expensive problems in a business rarely appear overnight. They develop gradually while the owner is focused on growth and the daily pressure to keep moving. That is one of the paradoxes of entrepreneurship: The closer you are to your business, the harder it can be to see it clearly.
Owners know their companies better than anyone, but that familiarity can create blind spots. Decisions become habits. Risks feel manageable because they are familiar. Questions without urgent deadlines keep getting pushed aside.
My new colleague Tom Matthesen, who leads business advisory at Balentine, has spent decades helping owners navigate growth, capital decisions and business transitions. He has identified four areas where capable leaders can lose significant value: capital, people, earnings and succession planning.
These issues are connected. A weakness in one often creates problems in the others. Examining them early can strengthen the business and preserve an owner’s freedom to decide what comes next.
Many owners think about capital only when they need it for an acquisition, expansion, equipment purchase or unexpected shortfall. By then, circumstances may be dictating the available choices.
A capital strategy should evolve with the business. The funding that helped a company launch may not suit its next stage of growth. Bank debt, private credit and minority investment come with different costs, restrictions and implications for control.
The blind spot is assuming that capital is interchangeable or that the lowest apparent cost is always the best choice.
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