Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

SocialDay's Social Media Marketing Awards brought the industry together on the Thames to celebrate the people, teams and campaigns making an impact across social. Here are the winners, highly commended entries, every finalist and the judges' comments.

The Social Media Marketing Awards returned to the Thames on 8 October, recognising social media work across strategy, creativity, community, content and commercial impact.

This year's shortlist showed the range of work happening across the industry: from employee advocacy and creator partnerships to social commerce, community building and purpose-led campaigns. Here is the full results list, including the campaign or entry title for every finalist.

The judges said: "This entry was built around a genuine measurement philosophy: differentiated KPIs by channel, CRM-verified lead quality, and honest reporting."

The judges said: "This entry recognised the challenge they were facing and built a clear, solid strategy that drove compelling results. Their exceptional 86.1% returning-viewer rate was a testament to their hard work."

The judges said: "This was a super strategic use of social, a bold format chosen specifically based on audience behaviour, executed perfectly, creating a legacy for the brand which delivers real world impact."

The judges said: "This was a powerful and distinctive campaign that tackled a difficult conversation and subject matter in a delicate and thoughtful manner.

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