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Pinterest opens premium inventory to programmatic buyers as revenue growth slows

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Pinterest opens premium inventory to programmatic buyers as revenue growth slows

Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

The platform launches Programmatic Deals across Amazon, Google and Yahoo DSPs, moving high-intent discovery inventory into the automated channels where brand budgets are already committed.

Pinterest has launched general availability of Programmatic Deals across North America, South America and Asia Pacific, enabling ad buyers to transact through private marketplaces, preferred deals and programmatic guaranteed deals in Amazon Ads, Google Display & Video 360 and Yahoo DSP.

The move places Pinterest's display and video inventory inside the buying platforms where advertisers already plan and execute campaigns, removing friction for brands that have not integrated Pinterest into their core media mix. Jason Fairchild, general manager of programmatic and affiliate at Pinterest and CEO of tvScientific by Pinterest, said programmatic was about "making Pinterest available wherever buyers want to activate".

Magnite is Pinterest's primary supply-side platform, while Google Ad Manager handles supply in Latin America and Asia Pacific. Pinterest's inventory is also part of Magnite Orchestration, a layer where AI agents can find, evaluate, package and activate ad inventory.

Pinterest guided third-quarter revenue growth to 13 to 15 per cent, down from 18 per cent in the second quarter, when revenue reached $1.18 billion. The company is due to report third-quarter results on 29 October.

The programmatic push follows months of preparation. Pinterest has been testing the setup with agencies and brands since early this year.


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