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Pinterest adds holiday shopping tools

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Pinterest adds holiday shopping tools

The platform updated its chatbot with trending gift guides and introduced product comparison tools and wishlists.

Pinterest has added some new shopping features for the holidays, including trending gift guides within its Pinterest Assistant chatbot, product comparison tools and wishlists.

First, Pinterest added festive season activations to its Pinterest Assistant chatbot, including full-screen overviews of seasonal concepts based on trends.

As shown in this example screen, the new holiday experience in Pinterest Assistant offers dedicated trending content overviews for gift inspiration, seasonal decorating ideas and more.

Each highlighted product connects to a shoppable Pin, which could provide additional guidance for some of the most common app use cases during the season.

Pinterest also added a compare feature, which provides Pinterest Assistant users with a range of products to consider based on their queries.

The process gives users a carousel-like display of options to choose from, with reviews as well as information on price and availability.

Pinterest said that Compare is available through Pinterest Assistant and boards on mobile, and through the Close-up button for desktop users in the U.S.

Pinterest also added Wishlists, where shoppers can list their ideal product Pins, and get notified about price drops or restocks.

As per Pinterest: “People can create a wishlist to share with family or use it to keep track of gifts for everyone on their list.”

Pinterest said that Wishlists are currently available in a limited iOS test across the U.S. and Canada.

The platform is also rolling out Deal Boards, which will highlight personalized lists of trending deals based on past engagement history.


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