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Meta publishes explainer on Your Algorithm controls

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Meta publishes explainer on Your Algorithm controls

The feature enables users to opt in or out of certain topics and customize their feeds based on personal preferences.

Meta has shared some new insights into how its Your Algorithm control option on Facebook works, which enables users to provide direct input into what content they want to see more or less of in the app.

The tool enables users to add or remove specific topics from an automatically generated list of interests, which Facebook's system has built based on each user's in-app actions. In addition to removing and adding topics, users can also now tell the algorithm specifically what they want to see more of, via a recently added chatbot prompt.

On the Meta engineering blog, the company has shared notes on how the process works, and explained more about how exactly updating user algorithm preferences can impact in-app experiences.

In addition to these topic-related notes, Meta said the system also used demotion rules to enact more general parameters that don’t relate to a specific topic.

“Quality-related requests, such as reducing AI-generated or sexually suggestive content, map to dedicated demotion signals rather than topic matching,” Meta said.

These demotion rules work differently than topic ranking, with the system using these as indicators to reduce these elements.

“During ranking, the same embedding-based comparison used in the relevance check removes candidates too close to an interest in Not Interested In, and demotion rules push down near matches,” Meta said.

In other words, this feature can reduce the presence of artificial intelligence-generated content in a user’s Facebook feed, though it won’t get rid of that entirely, and ranking will still be influenced by future engagement.


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