With 47% of Americans deleting a social app over stress, businesses need new ways to capture attention. Here are three strategies that work.

Americans are experiencing social media burnout this year, and it’s no surprise. A recent report showed that 47% of U.S. adults deleted a social media app due to stress.

The ones who are not going to extremes of deleting apps are more selective about how they use them. About 55% of people post less often now than they did five years ago, and 51% say they feel like maintaining an online presence is too much work.

I’ve spent decades adapting to changing marketing channels. I started my own business, PostcardMania, in 1998, and this year we’re on track to break $120 million in annual revenue — and I’ve learned that when consumers change where they spend their attention, businesses have to change where they spend their marketing dollars.

As social audiences and impressions shrink, brands need to reassess their outreach strategies. There are other, even better ways to market to consumers.

I’m not telling you to ditch these platforms altogether, but it may be time to tweak your marketing plan.

Here’s exactly what you can do to grow your business despite increasing social media burnout.

Social media advertising costs have increased dramatically. Meta’s price per ad increased 9% last year and is still up 12% so far for 2026. As prices increase, it becomes harder and harder to justify just throwing money at Meta ads.

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