Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared.

Want potential clients to vet you quickly and feel confident enough to book a call? Marketers who scatter their credibility across platforms make it hard for prospects to verify it. This trust loop strategy will help:

Go to your LinkedIn profile and find your recommendations section. Copy the direct URL that links to your recommendations. The URL format is linkedin.com/in/YOUR-USERNAME followed by the recommendations path. This gives you a unique, shareable link to your most trusted social proof.

Add that recommendations URL to your Stan Store, your link-in-bio page, and your email signature. The goal is to create a circle: someone finds you on your website or link-in-bio, clicks through to your LinkedIn recommendations, reads real endorsements from real people with real profiles, and returns to your site ready to take action.

Audit the top of your LinkedIn profile for visual trust signals. Replace a logo-only banner with an image showing you in action, such as speaking on stage or working with clients. Verify your account with LinkedIn's ID verification. Make sure your company page has an actual image, not a gray placeholder box.

Add a call to action at the very top of your profile, telling visitors to follow you and ring the notification bell. This keeps you visible in their feed after the first visit and extends the trust-building window beyond a single profile view.

Source link