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Kim Kardashian’s Trainer Is Building a Wellness Empire

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Kim Kardashian’s Trainer Is Building a Wellness Empire

Senada Greca went from overcoming personal struggles to training Kim Kardashian and building wellness brands WeRise and Aonic. Here’s how the celebrity trainer turned her fitness journey into a growing business.

Many of the best entrepreneurs turn their biggest weaknesses into their greatest strengths. Celebrity trainer and wellness entrepreneur Senada Greca is a perfect example. After struggling with depression, anxiety and eating disorders early in life, Greca went on to become one of the world’s leading voices in wellness, training megastars like Kim Kardashian, building a following of more than 10 million across platforms, and founding multiple wellness companies, including Aonic and WeRise.

Greca grew up under a communist regime in Albania, where her family faced hardships including food scarcity. She moved to the U.S. at 14, where she experienced a massive culture shock.

“I was stepping into womanhood during that time, so I went from scarcity in a communist country to now plentitude of different things, and responsibilities changed,” she shares. “Now I was the only one in the family that spoke English and had to kind of carry the family at 14. And that started eating disorders, depression, anxiety.”

Rather than succumb to those negative thoughts, Greca found an outlet in fitness and eventually learned the power of healthy eating and strength training.

She shifted her mindset from trying to be as skinny as possible to becoming as strong as possible, and replaced motivation with discipline.

“Motivation is a feeling,” Greca explains. “It’s transient. We feel like working out today.


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