Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared.
A quick note from Mike: This is the last week to get General Access to Social Media Marketing World for $797, more than half off. The sale ends Friday at 11:59 PM Pacific. See what’s included.
Struggling to come up with enough new ideas to post consistently on Instagram? This upcycling workflow will help:
Save every post before you publish it (video, slides, and caption). Catalog them in whatever tool you prefer so you can find and reuse them later.
Right after a post goes live, use a scheduling tool such as Metricool to schedule the exact same post to publish again 90 days later. Then schedule it once more for 90 days after that. Treat 90 days as a guideline; anywhere from 60 to 90 days works.
Give every post at least three chances before you decide it’s a dud. A post that flops the first and second time can still take off on the third.
Recreate posts in addition to re-uploading them. Re-film the same script in a new location, turn a reel script into carousel slides, or use a long reel caption as the voiceover for a new reel. Brock Johnson confirmed with Adam Mosseri, Instagram’s head, that you can reupload your own posts whenever you want. Most of your audience never saw the original, and anyone who remembers it liked it enough to watch it again.
Source link
