Instagram verification is the process of getting a blue checkmark badge that appears next to your username on the platform. The verification badge signals to other users on the platform that an account really belongs to the user, artist, brand, or organization it represents.

If you’re looking to enhance your presence while pursuing verification, consider brainstorming unique Instagram username ideas that reflect your brand identity.

Brands with a strong social media following usually have a verified badge too:

But there are actually two types of verification: traditional verification and paid.

Originally, verification was only available to “notable and unique” people or brands. The process of awarding that coveted blue checkmark was shrouded in mystery, and verification was usually restricted to celebrities and big brand names.

These days, users can also pay for verification through Meta Verified. That means anyone can get a verified badge on their Instagram or Facebook accounts.

No matter which method an account used to get verified, the blue checkmark looks the same. That means it’s impossible to know whether it was awarded to a user through traditional means or if they’re paying for the Meta Verified service.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

Anyone can request a verified badge on Instagram. Though the requirements are slightly different for each type of verification.

If you want to go through the traditional verification process for your Instagram profile, you can apply for the blue badge if you’re a notable public figure, celebrity, or brand, and you meet the eligibility criteria.

Source link