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Have you heard? Pokimane at Chipotle, a Rooster Teeth reunion, and a Mike Tomlin Minecraft update.

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Have you heard? Pokimane at Chipotle, a Rooster Teeth reunion, and a Mike Tomlin Minecraft update.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

This week, the newest fast-casual menu item comes from a streaming star, two internet legends get into the Christmas spirit, and an NFL lifer takes another step into the Minecraft community.

The Pokimane Pollo Asado and Steak Bowl has arrived at Chipotle. Keith Lee and Salish Matter need to make some room in the burrito queue, because another creator is turning her signature order into a Chipotle menu item. Poki’s bowl is launching alongside the return of Chipotle’s pollo asado, and the chain is hoping that its partnership with a well-known streamer will generate significant social chatter.

Pinterest is letting brands sponsor creator Pins. Pinterest’s creator monetization push is no secret, and the next step on that path lets brands promote Pins posted by their creator partners. The ad format kinda-sorta sounds like Meta Partnership Ads, but with that creative twist we’ve come to expect from Pinterest.

Ads for online gambling companies are contentious, but YouTube is allowing them. Starting on October 21, gambling firms can run Masthead campaigns that appear at the top of the YouTube homepage. Many platforms have barred those companies from carving out ad space, but YouTube’s creators have long partaken in the so-called “gamba meta” — and the site itself is rolling the dice itself.

Burnie Burns and Matt Hullum are bringing ‘Bad Toys’ home for Christmas. We haven’t heard much from Burns and Hullum since Rooster Teeth — the entertainment company they co-founded — went under.


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