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Google releases its 2026 Holiday 100 gift guide

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Google releases its 2026 Holiday 100 gift guide

The annual list of trending topics and products included roller skates, podcast microphones and Beyoncé’s hair care brand.

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Google published its annual Holiday 100 listing on Monday, which looks at which products and related search terms have seen a significant surge in Google Search interest over the past year.

The guide could provide inspiration for holiday gifts, but it’s also an interesting reflection on broader market trends and consumer tendencies, which could help to inform marketing strategies.

Google’s Holiday 100 comes with its own mini-site , which includes lists covering several product categories.

Each category overview includes specific data regarding search trends, along with product highlights that link to an AI Mode overview.

Google also highlighted 10 rising trends for 2026, based on search volume.

Would-be podcasters are gearing up, with searches for “podcast microphone” rising 115%

As noted, these trend highlights provide insights into broader market directions and could guide marketing approaches for brands looking to lean into what’s gaining relevance among shoppers.

Google introduces shopping updates ahead of the holidays By Andrew Hutchinson • Oct. 18, 2026

Google shares early holiday travel trend data By Andrew Hutchinson • Oct. 5, 2026



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