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Facebook expands Creator Fast Track program to Brazil

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Facebook expands Creator Fast Track program to Brazil

The program offers incentives for creators not yet posting to Facebook, though the monetary incentives for Brazilian creators are significantly less than what the company offered in North America.

Meta wants to get more creators in Brazil posting to Facebook, so it’s expanding its Creator Fast Track program, which offers guaranteed monthly payments to entice creators who are already popular on other apps to share their content to Facebook as well.

Launched in the U.S. and Canada back in March, the Facebook Creator Fast Track program is aimed at creators who’ve already built an audience elsewhere.

To qualify for Brazil’s version of the program, local creators will need to have at least 20,000 followers on either Instagram, TikTok or YouTube, and have generated at least 30,000 video views over the previous 30 days.

The program is open to creators who haven’t posted a Facebook Reel in the last 6 months and is only valid for “high-quality, original” content.

Those accepted into the program will be required to post at least 20 original Reels on Facebook during each 30-day period over the course of three months. Those Reels need to be posted on separate days, and the videos must be original to Facebook. Creators can re-post content that they’ve shared in other apps, so long as it hasn’t been previously posted on their Facebook Page.

Creators who meet these requirements will be rewarded with guaranteed payments not tied to video performance, but instead linked to audience counts on other apps.


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