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Running out of new angles for your Facebook ads? This customer survey process will help:

Build a short survey in a tool like Typeform and send it only to customers who have owned your product for at least 30 days. Recent buyers haven't used the product long enough to tell you what they like about it.

Ask why they bought, what pain point or struggle led them to purchase, what they like about the product, what they wish you would launch next, and what other pain points they're dealing with in their business or personal life.

Offer an entry into a $100 gift card giveaway for completing the survey. Frame it as a giveaway entry, not a guaranteed reward for every respondent.

Announce the winner roughly 48 to 72 hours after you send the survey email.

Mine the survey responses for the exact pain points, motivations, and phrases your customers use, then turn them into new hooks, avatars, and desires to test in your ads.

Pro Tip: When you've exhausted your survey insights, search Google for site: reddit.com followed by a pain point, benefit, or customer avatar. The threads that come up reveal before-and-after states, frustrations, and relatable scenarios in your customers' own words, which you can turn directly into ad scripts.

This tip was shared by Nick Theriot at Social Media Marketing World.

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