Dhar Mann has his name in lights at this year’s Advertising Week New York.
As the event’s first “Chief Creator Officer” (and keynote speaker) he came in with a pledge to liaise between brands and creators in hopes of brokering $100 million worth of sponsorship deals by the time AWNY ends.
According to Digiday, Mann claims he’s already reached that amount thanks to pledges from CMOs–though he wouldn’t name those CMOs, and none of the pledges are inked as official deals.
Mann told the outlet that because brands plan their marketing budgets quarters ahead, “they’re not suddenly going to unlock dollars that [do] not exist,” but he hopes creator/brand relationships fostered during AWNY will result in future campaigns.
“People will meet people during this week that they otherwise would not have met in order to get those deals to happen,” he said.
On top of personally holding conversations with brands and creators to encourage CMO spending in our space, Mann opened a challenge where creators who completed seven tasks could earn a golden Zillow key (not sure what that key entitles them to), and ran The Masked CMO, a Masked Singer parody hosted by Nick Cannon.
Mann (who makes his living as YouTube’s “ moral philosopher ,” publishing parable videos with titles like Ugly Girl FAKES PRETTY To Find Love , BILLIONAIRE PAYS Poor Boy To Date Her , and Middle Child FORCED TO HIDE Her Face From Family ) said that despite growing mainstream interest in the creator industry, there is still a disconnect between CMOs and creators.
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