For the very first time, the U.S. Small Business Association has issued digital content creators a classification, making it much easier for them to access SBA-backed loans, grants, and other support.
The Creators Guild of America, which worked with the SBA to secure this classification, says creators have long qualified for the association’s support, but “lacked clear guidance on the NAICS code that best reflects their integrated business models.”
“Because today’s creators often produce, edit, distribute, market, and monetize original audiovisual content across multiple platforms and revenue streams,” many creators found it difficult to get through the paperwork and approval processes required for things like loans and grants that can help grow their businesses.
With this update, all creator-led businesses are officially classified under NAICS 5121, aka Motion Picture and Video Industries.
The CGA says this classification now covers “filmmakers, video producers, podcasters, streamers, gamers, digital publishers, social-media entrepreneurs, creative agencies, and other businesses that produce and distribute original audiovisual content” both on the internet and off.
“America’s creators are entrepreneurs who build businesses from original ideas, unique audiences, and content into thriving small businesses that create jobs,” Kelly Loeffler, the SBA administrator, said in a statement. “For the first time, the SBA is recognizing these enterprising content creators within our small-business framework. This historic guidance cuts through outdated classifications and gives qualifying creators greater clarity as they build businesses, create jobs, and compete and build for the future.”
Daniel Abas , founder and President of the CGA, said “millions of creators stand to benefit” from this decision.
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