Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared.

Need to fill a spot on your content calendar but don’t have time to create something new? These content refresh ideas will help:

Open your reporting tool and pull your top-performing pieces from each of the past several years. Depending on your volume, that might be the top 3, 5, or 25 per year. Check each one for accuracy and room to expand. Anything you’ve written about AI likely needs an update already.

Replace outdated screenshots in tutorials, help pages, and how-to content. A single interface change can make an otherwise helpful piece unusable.

Read the comments and search for the URL on social to find the clarifying questions people are asking. Your audience is telling you exactly what to add.

Revisit pieces that underperformed because they published on a bad news day. Give them a new headline and another chance.

Refresh headlines, subheaders, and images, and update the image metadata while you’re in there. Remove year references that make the content feel less relevant.

Updating works because relevance is usually the first thing search engines discount as content ages, while the piece keeps the authority it has already earned. Restore the relevance and the content gets preference again.

This tip was shared by Melanie Deziel at Social Media Marketing World. Get your ticket to join us in Anaheim this April.

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