Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these.

A quick note from Mike: AI Business World is half off at $497 through tomorrow at 11:59 PM Pacific. Prefer to learn from home? Virtual tickets include AI Business World plus the full Social Media Marketing World program. See what’s included.

You’ve probably learned to give AI some background details before you ask for anything. But company context is only part of what it needs.

For specific tasks, AI also has to understand what you’re trying to accomplish, how you want the finished piece to look and sound, and which way to go when there’s more than one good answer.

To be certain AI doesn’t guess, add this line at the end of any request:

Campaign briefs: “Ask me what the best outcome looks like and which goal matters most.”

Landing pages: “Ask me about the tone, length, and structure I want, and which objection to tackle first.”

Social graphics or carousels: “Ask me about the style, colors, and layout I picture.”

Presentations: “Ask me what the audience needs to decide and whether I want it data-heavy or story-driven.”

Tricky emails: “Ask me how direct I want to be and what outcome I’m hoping for.”

Save your favorite version as a text shortcut so every big request starts with an interview.

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