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"I'm Pi and this is Leo, and today we're going to eat some raw roadkill." So begins a YouTube video featuring two raw food enthusiasts eating the heart of a run-over raccoon.

Another of the duo's YouTube videos is titled "The Elite Know Raw Food is Safe & Healthy and Vilify it to Keep You a Weak Slave." That title neatly sums up the ethos of "dark nutrition."

A New York Times Magazine article clarifies that dark nutrition is not a specific diet, but a style of thinking about food and health. "Its adherents [have] concluded that the usual sources of authority—doctors, public health officials, food executives, pharmaceutical corporations—[can] not be trusted," the article explains.

People who follow this style of eating tend to reject mainstream dietary advice in favor of unconventional eating practices. This can include avoiding seed oils, drinking unpasteurized milk, consuming lots of sugar, avoiding vegetables, taking unusually high doses of supplements and, yes, even eating raw roadkill.

These food choices often stem from concerns about pesticides, toxins and pollutants in food. Or they can emerge when someone has an ailment their doctor can't resolve. They take matters into their own hands and change the one thing they have complete control over: their diet.

Most people are satisfied with official nutritional guidance, but others seek more specific answers. As a result, those following dark nutrition self-experiment in an attempt to boost their health or treat a condition, regardless of whether there is scientific evidence to support their choices.

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