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Zelda doesn't rate against GTA 6 and COD as the "biggest games of the year," Activision exec says

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Zelda doesn't rate against GTA 6 and COD as the "biggest games of the year," Activision exec says

The Legend of Zelda: Ocarina of Time remake is generating a massive amount of buzz, but given the proximity of its November 5 release date to the launch of GTA 6. it's difficult not to compare the games. But according to Tyler Bahl, Activision's chief marketing officer, GTA and Call of Duty: Modern Warfare 4 make up the real one-two punch of 2026.

"Well, no offense to Zelda, but I think these are the two biggest games of the year," Bahl tells The Game Business. There's no denying that GTA 6 is the biggest game of the year, but how do Zelda and Call of Duty compare?

Mat Piscatella of analyst group Circana notes that purchase intent for Modern Warfare 4 is sitting around 15%, meaning that the group figures about 15% of console and PC players in the US intend to pick up the game. For the Ocarina of Time remake, purchase intent is 10.4%, but remember – that's across all PC and console players, and the game is a Switch 2 exclusive.

"On a per potential player rate, the intent on Ocarina is far higher," Piscatella says.

Call of Duty remains a juggernaut, but it's one whose stature has certainly diminished over the years, and new releases don't carry the same weight they once did. Purchase intent on Modern Warfare 4 is down from Black Ops 7 last year, which in turn was considered enough of a disappointment to completely derail Xbox's Game Pass strategy .


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