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Xbox CEO Asha Sharma Officially Reveals Xbox Labs

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Xbox CEO Asha Sharma Officially Reveals Xbox Labs

Drew Swanson is a News Article Editor from the Pacific Northwest of the United States. Being a gamer all his life and enjoying everything from ARPGs like Diablo to JRPGs like Pokemon and Persona, his love of digging into game lore and history naturally led to a passion for sharing these ideas with others through writing. He has been writing about games professionally for over 4 years, with bylines as a Contributing Writer at High Ground Gaming for 2 years before joining GameRant. He also has a background in video game studies with a degree from Washington State University, where he also won the Showcase for Undergraduate Research and Creative Activities Award in 2021 for his writing and design work on the game Quest for Arete.

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Xbox 's brand refocusing continues to roll on throughout 2026 with new CEO Asha Sharma at the helm. As part of this new direction for the company, Xbox has announced the new Xbox Labs initiative to help with the future of its game development. While the specifics of Xbox Labs are still unclear, Sharma has made it known that the company remains committed to making its games and hardware great, and this new initiative is just an extension of that commitment.

Xbox announces the creation of a brand-new division at the company called XP, which will continue the brand overhaul begun earlier in 2026.

In a statement shared by Sharma on Twitter, the Xbox CEO outlined the future of how the company plans to explore emerging technologies and interact with community developments to create cutting-edge games.


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