A higher-up at Xbox is weighing in on the discussion around generative AI in game development, and he believes it's part of an inevitable future. Despite never having made a video game before, he's convinced vibe coding is the way forward for the industry.

In a series of posts on Twitter, Brandon Stirrup, a senior business strategy manager at Microsoft, explained his stance on the technological shifts within video games. "I vibe coded a bad but improvable game in two days and I only spent three hours actively," he starts.

"I’m telling you I tried it and it’s true - anyone can build a game," he adds, before asserting the direction of the headwinds. "There’s no point in a five-ten year plan absent AI in 2026. Everything you plan for will be superseded. You’re planning for a fake future," he writes.

My little bad game took 3 hours of active work this weekend. I have never attempted to make a video game. Also went to an NFL game with some friends, the park with my daughter, and spent time with family. It was a fun weekend. What if I had two people helping me over the course of a year?Here’s a recording of the agent testing and iterating continuously. Lag/freezing is due to screenshots so the agent can see the result of the work:October 19, 2026

Stirrup feels so strongly about this, he believes studios who aren't incorporating AI in some form are categorically worse off. "If you’re a game developer refusing to believe that AI has a place in your future, you should not be in the business of being a business," he tweets.

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