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WWE Ends Trademark Pursuit Because of GTA 6

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WWE Ends Trademark Pursuit Because of GTA 6

Grand Theft Auto 6 is getting closer to its November release, with Rockstar Games steadily turning up the marketing for what is expected to be the biggest launch in gaming maybe ever, and to some degree that anticipation has influenced a recent WWE trademark attempt. All in all, the return to Vice City has already given Rockstar plenty to work with, particularly as the fictional city draws heavily from Miami and its surrounding areas.

Rockstar has also been giving fans more reasons to look at Vice City beyond the game's trailers and screenshots, with the company's marketing increasingly putting the setting itself front and center. For example, there has been developing signage in Miami for the upcoming open-world crime game welcoming folks to "Vice City." As GTA 6 approaches its November 19 release date, the relationship between the game's fictional Miami and the real city has become increasingly difficult to ignore, especially with more promotional material expected as launch approaches.

Rockstar Games has just provided a new set of guidelines for those looking to mod Grand Theft Auto 6, or any of the studio's other titles.

The growing GTA 6 marketing push has also created some unexpected connections around the Vice City name. WWE previously applied to trademark "Vice City" for use in professional wrestling and sports entertainment, but the company has now abandoned that application. Said application included a full detailed list of the trademark applying to sports entertainment, not gaming, but obviously fans of GTA 6 may see Vice City in WWE and think of the game (despite Miami also being associated with superstar Lola Vice).


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