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Unity unveils a web-based AI game creation platform

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Unity unveils a web-based AI game creation platform

Today marks the launch of Playground, a new Google platform for generating games using natural language prompts, and it will soon host a version of Unity based around generative AI agents.

Unity Spark, which runs on the Unity engine, will be launching in beta later this year. The tool will allow users to design and iterate on 3D games via text prompts, and it is entirely browser-based, with no download required. Both Unity Spark and Playground will only be available to users aged 18+.

Although announced as a strategic partnership with Google, Unity Spark will use a variety of generative AI models, and is not exclusively tied to Google's AI technology.

Unity Spark is linked to the Unity Asset Store; in a demo given to GamesIndustry.biz, a text prompt asking for a cape for the main character brought up a range of suggested items from the store. Another prompt asked for a sunrise background, and the AI agent provided a range of options. The agent can also make suggestions based on the user's actions, such as offering to create a tool for toggling between different lighting presets, and multiple agents can be set to work at the same time.

In a blog post, Unity CEO Matt Bromberg said that Unity Spark wasn't about "one-shotting" – that is, generating an entire game from a single prompt – and is instead about building something "worth working on, polishing, and sharing."

"It's about using the new technology to enable more people to express themselves," he said.


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