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Ubisoft, Activision, Mojang Under Fire For Microtransaction Practices

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Ubisoft, Activision, Mojang Under Fire For Microtransaction Practices

Multiple game developers are under investigation by the European Commission over their microtransactions, specifically targeting bundles of currencies like V-Bucks and Destiny 2's Silver. The companies named in the European Commission's actions include Ubisoft, Activision, Mojang, and more.

Microtransactions have long been a hot-button issue within the gaming industry, becoming more prevalent than ever with the rise of live-service games. Many games have implemented smaller purchases for everything from cosmetics to in-game boosts, allowing players to pay for skins in games like Fortnite or for faster in-game progression. Some games even feature their own currency that fans have to purchase before using the in-game shop, often sold in pre-set bundles at fixed price points. Now, the European Commission is taking aim both at microtransactions in video games as a whole, and more specifically at the sale of in-game currency.

The European Commission comments on video games like Call of Duty, urging them to comply with the new EU regulations they have mostly ignored.

The European Commission has confirmed that it is investigating ten companies over in-game currency microtransactions. The list includes some of the biggest developers in gaming as primary offenders, naming companies like Activision Blizzard , Mojang, and Ubisoft, among several others. The investigation specifically centers on the sale of in-game currency, aiming to encourage policies that allow gamers to purchase exactly as much currency as they need for in-game items, instead of being restricted to pre-set bundles. The European Commission notably did not include automatic fines for violating companies, aiming for greater transparency and parental controls for microtransactions.


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