CONNECT WITH US
Gaming

Gaming

Sony Pictures Entertainment names PubMatic as its preferred programmatic advertising partner

GamesBeat logo

Published on

Add as a preferred source on Google
Sony Pictures Entertainment names PubMatic as its preferred programmatic advertising partner

PubMatic, the AI-powered ad tech company, has announced that Sony Pictures Entertainment (SPE) has selected PubMatic as its preferred programmatic advertising partner for “Live TV on PS5,” according to a press release.

PubMatic will serve as Sony’s preferred programmatic advertising platform, working alongside its advertising organization to bring premium inventory to brands and agencies worldwide. Through the partnership, PubMatic will connect Sony’s premium inventory and authenticated audience insights with brands and agencies worldwide.

According to the press release, the aim is to give advertisers “differentiated access to highly engaged audiences, including exclusive performance-focused supply and preferred partnership opportunities.” They can transact through their existing DSP or activate campaigns directly through PubMatic’s unified platform, creating a more connected path from audience discovery and planning to activation and measurable performance.

Launched on August 31, 2026, LIVE TV on PS5 is designed to allow advertisers to reach logged-in PlayStation 5 users with premium video delivered directly within the console experience. These audiences have historically been difficult to reach through conventional television and streaming media plans.

For performance-focused brands and independent agencies, the partnership aims to provide a more direct path into premium CTV. These advertisers increasingly want the reach and impact of streaming video, but price, complexity, and fragmented access have often limited their ability to participate at scale.

PubMatic’s unified platform aims to bring campaign orchestration, activation, and decision intelligence closer together, reducing the complexity of reaching premium CTV audiences. AgenticOS, PubMatic’s operating system of AI agents and workflows, supports audience discovery, inventory curation, activation, measurement, and fee transparency.


Source link
Related Topics:Gaming

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.