Snap announced that actor and producer Robert Downey Jr. will work alongside the company’s augmented reality team to develop original content, Lens experiences, hardware collaborations, and more for its SPECS AR glasses.

Robert Downey Jr. has joined the company’s Specs team as honorary Chief Customer Experience Officer (CCEO), which the company says will help “guide customers to understand and imagine what’s possible with SPECS.”

The company says the Iron Man star will work across “different parts of the SPECS organization to explore new capabilities, shape new Lens experiences and develop original content.” Downey Jr. will also collaborate on hardware and in-person experiences, the company says.

“Trying is believing. Having tested practically every wearable tech that’s come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on SPECS within 40 seconds,” said Downey Jr. “The applications are endless. Families can share experiences instead of hunching over devices, skills can be honed, big business can streamline development. In short, it delivers on the promise of AR glasses made by a certain techno optimist superhero I portrayed. Life imitates art – imitates life! I’ve never experienced the confident, warm and creatively inviting atmosphere that Evan has cultivated at SPECS anywhere else in the tech sector. Wait’ll you see what we create for you to enjoy.”

This follows last month’s big Specs event , where the company unveiled a host of new software and partnerships for the device, chief of which was Specs Intelligence, an anticipatory AI service that surfaces contextual information.

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