To celebrate three whole decades of monster-catching and card-collecting, The Pokémon Company has rolled out four waves of products, each landing between September 16 and November 6, 2026.
Now, we're riding the final wave, Wave 4, dropping on November 6. In it, you'll find some amazing, high-tier collector items, including gorgeous products like the Ditto Premium Collection (featuring an acrylic display frame) alongside the Kaiyodo-sculpted Mew and Mewtwo Figure Collections.
But the crown jewel of this anniversary lineup has to be the November 6: the 30th Celebration Ultra-Premium Collection (UPC), retailing for £169.99 / $179.99. Here’s where you can buy this collector’s dream!
Editor's Note: We're seeing stock going in and out at Target and Amazon right now for the UPC, alongside fresh stock for Delta Reign ETBs for $59.99 at Target as well.
If you've never heard of a UPC, these are basically the ultimate celebration at the end of a popular expansion, filled with all sorts of goodies.
For the 30th Anniversary, collectors can choose between two variants: the Day box, featuring the Espeon ex, and the Night box, featuring the Umbreon ex. Both boxes celebrate the TCG's past, present, and future, with solid storage, premium game accessories, and exclusive promo art.
Each Pokémon TCG: 30th Celebration Ultra-Premium Collection is loaded with gorgeous cards, including some of my personal favourites from artist YOSHIROTTEN. In both, you’ll find a foil promo card of Pikachu ex in either a Day or Night style. In the Day Edition, you’ll get a foil promo card of Espeon ex, and in the Night Edition, you'll get a foil promo card of Umbreon ex.
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