The games industry will gather in Helsinki for Pocket Gamer Connects Nordics on October 20th and 21st, with more than 150 speakers exploring the latest developments in games.

Among them will be Volha Paulovich, CEO and co-founder of Orio, which enables players to create new content inside the games they already play, with studios deciding what goes live.

PocketGamer.biz: Please give us a summary of what you’re speaking about and why it’s important.

Volha Paulovich: On the UGC panel "Beyond Roblox" I'll be talking about who owns player creativity - and why most studios choose to give it away. Today most players who want to make something have two choices: a creation platform that owns everything they build, or a mod scene their favourite game tolerates.

That leaves studios choosing between handing their audience to someone else (barely a choice, but has to be mentioned) or spending time, efforts and budgets on building tools of their own and moderation. There's a third option, and this is the year it stops being theoretical.

What’s the most common mistake you see being made in the games sector?

Treating player creativity as something that happens to you. Studios find out what their community built when it goes viral, then react: takedowns, 'disable your mods before reporting bugs', updates that break what players made. But players are not passive, and every studio knows how loud they get when they're unhappy.

A review bomb is passion with nowhere to go. The player writing two thousand words on Reddit about how your boss fight should work is already designing.

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