Among the updates, announcements and marketing drives for mobile games, this bustling industry sees a never-ending flow of crossovers and collaborations.

Some partnerships see characters from one game IP enter another. Others see brands or logos show up in unexpected places. And, there are some that take place outside of the game entirely, especially when a celebrity’s involved.

With so many games and so many crossovers, it can be hard to keep track. So, here’s a roundup of all the latest collaborations happening on mobile.

Learn more about licensing partnerships and collaborations - or get leads for a deal of your own - at our Pocket Gamer Connects events. PGC London will take place on January 18th and 19th, 2027. Grab your ticket here.

In one of the stranger collaborations this year, Wooga’s June’s Journey appeared on the UK reality TV series Big Brother. Taking place on November 4th, the episode saw the game’s 1920s setting and mechanics adapted into a live-action challenge for contestants.

As we reported: A task titled ‘The Mystery of the Missing Housemates' was given out, which saw four of the contestants locked in a room while the remaining housemates had to work through a series of puzzles to secure their release. 

The challenges included examining photographs for hidden clues and decoding a message using a giant gramophone. Each activity drew inspiration from the game’s core mechanics. 

Roblox isn’t short of deals with brands. Recently, the company sealed a deal with KFC UK & Ireland, resulting in 10 limited KFC-branded UGC items available in Roblox over an eight week period.

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