Target has quietly confirmed another Pokemon 30th anniversary event for late September 2026. Set to take place across numerous Target locations, the nationwide promotion will add to the ever-growing list of 2026 Pokemon celebrations.

The upcoming event is far from Target's first promotion geared toward celebrating the 30th anniversary of the iconic pocket monsters. That wider slate has included a dedicated Pokemon 30th Anniversary collection, which was made available in several stages beginning in spring.

Target reveals even more items launching as part of its merch collaboration commemorating the 30th anniversary of the Pokemon franchise.

According to Target's official event page, the next celebration in the series will take place on September 27, running from 12 p.m. to 4 p.m. at most participating stores. Attendees will be able to draw their own Pokemon TCG card, take themed photos, and participate in various giveaways while supplies last. Select locations will also host demos of the hit Nintendo Switch 2 exclusive Pokemon Pokopia. Target is additionally advertising Pokemon merchandise and games as part of the four-hour event.

There may be some extra TCG incentives that Target has yet to advertise publicly. Polygon reports that employees and internal Target documentation had been referring to the promotion as a "Family Day" ahead of its official reveal. According to some leaked employee information , the first 98 visitors at participating locations are expected to receive special promotional bags. Another 102 tickets will reportedly be distributed, each entitling its holder to purchase two medium 5-pack 30th Celebration Tins and receive one Mewtwo promo card.

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