Rockstar Games appears to have released new footage from GTA 6, which also recreates the studio's real-life viral marketing in-game.

A new Instagram post from the account "Only in Dade" began to raise eyebrows earlier today, as it appeared to contain legitimate footage of GTA 6. The footage shows someone driving down Ocean Drive, recording a bunch of flashy cars lined up while people wander past. A second person on the sidewalk recorded the exact same video from a different perspective. Some fans think that the two people recording are Jason and Lucia, respectively, though the footage isn't clear enough to be able to confidently make that determination.

Many were wondering if this was AI footage or a render until Rockstar Games reposted it on its Instagram story and liked the video, indicating this is likely real in-game footage. The studio is very careful and calculated with what it chooses to post and interact with, so it isn't going around liking random AI-generated clips of its upcoming game.

However, what's even more interesting is that this footage directly recreates a real-life video from last month. Rockstar teamed up with West Coast Customs to bring cars from GTA 6 to real life and spent October parading them around the city of Miami. As a result, there were tons of videos and social media posts about these vehicles, and one has now seemingly been recreated in GTA 6. You can see the same people, including a person on a motorized scooter and a man taking pictures in front of one of the cars, all replicated in the GTA 6 footage above.

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