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Meta: Quest In-App Purchases Now Bring More Revenue Than Paid Apps

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Meta: Quest In-App Purchases Now Bring More Revenue Than Paid Apps

Meta says in-app purchases have now surpassed paid app sales as the largest source of revenue on Quest's Meta Horizon store.

This statistic is for overall revenue from January 2026 to September 2026. For clarity, Meta generally refers to any games that are not free-to-play as premium titles. To anyone that has been paying attention to trends on the platform, this should not come as much of a surprise. The tea leaves were there when Gorilla Tag overtook Beat Saber, at the time considered to be the most successful VR game ever, in number of user ratings. That happened way back in 2022. Now it sits as one of a handful of apps with over one hundred thousand ratings on the platform and has been surpassed in that metric by fellow F2P apps Animal Company and UG.

This continued trend towards more social-forward, microtransaction-laden titles also offers some speculative insight as to why Meta made the decision to divest itself of most of its in-house premium game studios in recent years. Ready At Dawn , Armature Studio, Twisted Pixel, and Sanzaru Games were all shut down. The original founders of Within formed a new independent studio and relaunched Supernatural as a third-party application. Meta has been one of the largest investors into so-called premium VR games for years, including first-party releases like Deadpool VR , Asgard's Wrath 2 , Armature's VR port of Resident Evil 4 and Batman: Arkham Shadow . Of those titles, only Resident Evil 4 appears in the top seller list at the time of this article, sitting at number 44.


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