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Mastercard and Tamatem aims to level up gaming payments in Middle East and Africa

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Mastercard and Tamatem aims to level up gaming payments in Middle East and Africa

Mastercard and Tamatem, one of MENA’s mobile games publishers backed by Abu Dhabi Investment Office (ADIO) and Abu Dhabi Gaming (ADG), have joined forces to enhance in-app gaming experiences across the Middle East and Africa.

Under the collaboration, Mastercard Gateway, available via Mastercard Merchant Cloud, will become the payment gateway behind Tamatem Plus, Tamatem’s white-label digital commerce platform and marketplace, in more than 13 markets across the Middle East and Africa, starting with Saudi Arabia and the UAE.

According to a recent report, the value of the MENA region’s gaming market reached around $7.1 billion in 2025, rising by 7.5% year on year. With more people across the region enjoying gaming experiences, this collaboration leverages Mastercard’s payment innovation to deliver secure and simple payment experiences across the Tamatem commerce platform.

By combining their expertise, the organizations aim to provide an enhanced checkout experience to players, while providing game publishers with a direct-to-consumer channel that enables them to build stronger relationships with players and gain greater control over brand and purchasing experiences.

“At Mastercard, we are committed to connecting people to their passions, and gaming is one of the fastest-growing passions in the region. Through meaningful partnerships, we are digitizing in-game payments to deliver unprecedented convenience to players and level up engagement. Tamatem is a remarkable local success story, and we are excited to combine our advanced technology and global network with their vision to unlock enhanced experiences for the gaming community,” said Mete Güney, executive vice president, Market Development, EEMEA, Mastercard, in a press release.


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