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Lessons from PGC Nordics and game IPs take the stage in LA | Week in Views

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Lessons from PGC Nordics and game IPs take the stage in LA | Week in Views

Agree IP terms early, cut through AI hype, stop overloading players: Four lessons from PGC Nordics

Ask most of the games industry how to fix a problem and the answer is usually to add something. More events, more features, more channels, and these days, more AI. PGC Nordics pushed back on that. Four very different talks and yet all four landed on the same sort of idea: do less.

Outfit7’s Urška Leskovar’s message on live ops is the one that sticks. Anyone who’s opened a mature live game knows the feeling: five events running at once, three currencies, a red notification dot on everything. “Players don’t need more to do,” she said. “They need a reason to care.” It sounds obvious. Yet the default response to a dip in engagement is almost always another event.

Xsolla’s Ola Dokun made the same case for D2C. Since the Epic v Apple ruling opened the door to web payments in the US, it feels like every studio has launched a webshop. “Having a webshop is not the same as having a D2C strategy,” she said. Her advice was to build for flexibility: “Build it around the ability to change paths when the economics change.”

Ex-head of AI at Take-Two Interactive, Luke Dicken, was as sceptical as ever on AI, warning that “people that are chasing the productivity conversation are just running on a treadmill”. And Katharina Schmidt’s IP collab advice was rather practical: pin down length, territory and how the IP appears in the game.


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