k-ID have launched Kai, a self-serve SDK that makes any app age-adaptive. Every app has users of every age, but rules and regulations in a growing number of markets require that a child, a teenager and an adult receive different experiences.

Most builders have no way to tell them apart, nor do they have the time and resources to invest. Kai aims to offer streamlined integration that automatically deploys age assurance, and then applies k-ID’s age, consent and permission decisions for every user.

“Every app has users of every age, whether the people who built it planned for that or not. Making an app work properly for all of them has required recruiting specialists for months of work, so most apps simply treat everyone the same. Kai puts age-adaptive design within reach of anyone building, with one SDK, and keeps it true as the rules change,” said Kieran Donovan, CEO, k-ID, in a press release.

Userbases are growing with more younger users accessing apps, spread across more markets, and tapping into more of what an app can do. The only thing most builders know about them is a self-declared age, and in a growing number of markets that is no longer acceptable. Kai brings in age assurance at the point a feature needs it. A small team can take an idea to a working app in hours, but cannot buy the specialist knowledge that makes it work for every age in every market, and should be building a product, not compliance infrastructure.

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