Indie-oriented digital storefront Itch.io is beginning to push back against the rising flood of AI, announcing on social media that it's "deleted a couple terabytes of AI slop" and made it easier for users to filter out games made with generative AI.
A few days after Valve admitted that Steam has a problem with AI slop and game cloning, Itch.io chimed in to say it's experiencing something very similar: The number of game pages being created every day on the storefront has doubled over the past two months.
Itch.io didn't provide a reason for the phenomenon, but it's not hard to figure out: When one Bluesky asked why it was happening, Itch.io replied "take a guess," accompanied by crying and robot smilies, and then added that "the number of downloads and purchases has *not* doubled."
Now it seems to be moving to action. "Just deleted a couple terabytes of AI slop," the storefront posted last night. "Just because you can upload 10 terabytes of poorly optimized AI generated models doesn't mean you should upload 10 terabytes of poorly optimized AI generated models."
The account also linked to Itch.io's guidelines on "uploading excessive amounts of automatically generated or AI-generated content," which says that while content created by generative AI "can be useful or interesting, do not use automated systems to mass produce product pages. We will consider this spam and may remove your pages from our browse and search pages."
io requires developers and publishers to disclose their use of generative AI in their games.
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