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"It's about giving more great games a chance" – Why Launchable thinks it can help more independent studios reach the market with its shared success model

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"It's about giving more great games a chance" – Why Launchable thinks it can help more independent studios reach the market with its shared success model

Co-CEO Greg Hall explains how the platform aims to match studios with developers, who are paid on a revenue share basis

A new platform called Launchable aims to connect studios with development talent and publishing services using a "shared-success framework". In other words, developers provide their services on the understanding that they will receive a revenue share later on, once the game launches.

Revenue share will be paid to developers for the first five years that a game generates revenue, and the terms are negotiated directly between the developer and the studio. For providing its matching service, Launchable takes a small percentage of a project's revenue.

Studios can put out calls on the platform for the specialists they need – and the idea is that the platform can help games to reach the market that would otherwise struggle to secure the necessary funding.

Launchable's co-CEO, Greg Hall, says the platform was inspired by his own personal experiences. "When I was bringing my own game to market, and later looking at projects as an angel investor, I kept meeting incredibly talented studios facing exactly the same problem; they were passionate about building their own IP, but spending a huge proportion of their time pitching for fundraising or taking on work-for-hire simply to keep the studio going, all to the detriment of their own IP projects," he tells GamesIndustry.biz.

"What struck me was how far along some of these games already were. They had great teams, playable builds and, in some cases, communities with tens of thousands of wishlists, but publishers had become increasingly risk-averse and the funding just wasn't there.


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