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I Tried the Pokémon Happy Meal — Here’s What I Learned (and What I Pulled)

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I Tried the Pokémon Happy Meal — Here’s What I Learned (and What I Pulled)

Pokémon Happy Meals have officially returned, and if the swarm of teenagers in my generally quiet local McDonald’s is anything to go by, they’re bigger than ever.

The Pokémon Company first announced the return of its McDonald's promotion several weeks back, causing some confusion by accidentally spoiling next year’s promo card list. Good times.

Now that I’ve gotten my hands on the 30th Anniversary Happy Meal, I can confirm the previously leaked card set is in fact the accurate one, along with new details about the promotion’s roll-out.

The Pokémon Happy Meal is available in all of McDonald’s traditional Happy Meal variants: hamburger, cheeseburger, or 4 and 6-piece nugget combos. Prices vary based on your meal selection, but every option comes with the same packaging and blind-boxed toys.

I was surprised to find how little my local McDonald’s was seemingly marketing the collab, which presumably varies across locations. My McDonald’s only had one poster, and otherwise sporadically flashed the Pokémon Happy Meal teaser on its digital ordering screens.

For reference, when I went to Target’s Pokémon launch, the whole store was covered in Pokémon materials. Many of these posters and stands ended up on eBay, so it’s possible TPC is now limiting its 'physical' marketing footprint to help stores avoid any tussles or, you know, crime.

C. McDonald’s had all three boxes and 15 promo cards ready to go.



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