Ever since Apple rolled out its App Tracking Transparency (ATT) framework, retargeting lapsed players on iOS has stood as one of mobile marketing’s most persistent technical bottlenecks.

When most players opt out of cross-app tracking, the deterministic signals user acquisition and growth teams relied on for a decade vanished overnight. For many mobile studios, iOS remarketing budgets were either drastically curtailed or abandoned in favour of walled gardens capable of leveraging first-party login data.

The current economics of mobile games publishing have made player retention ever more critical. With user acquisition (UA) costs climbing and install volumes flattening across many territories, finding cost-effective ways to reactivate lapsed spending players is essential for sustaining a game's lifecycle.

The latest edition of the AppsFlyer Performance Index (2026 Edition) reveals that the industry's post-ATT technical puzzle has viable solutions on the open web. Less than a year after launching its iOS retargeting product, RZR secured the No. 2 Power Rank globally in iOS gaming remarketing, trailing only Meta, while capturing the No. 3 Volume Rank in the same category. The placement establishes RZR as the number-one ranked iOS remarketing solution across the open internet, operating entirely outside the walled gardens.

"Every edition of the index shows how quickly the industry can shift," noted Shani Rosenfelder, director of global content strategy and market insights at AppsFlyer.

"RZR's debut among the top iOS remarketing partners proves that a performance-led approach can stand next to the biggest names in the category, and proves that advertisers are rewarding measurable results over scale."

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