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Google AI Mode is getting more ads, whether you like it or not

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Google AI Mode is getting more ads, whether you like it or not

TL;DR Google is expanding ads in AI Mode to 10 more countries, including India, Australia, and Canada, with more markets coming later this year.

Sponsored listings will appear alongside AI-generated results, with Google promising clear labels to distinguish ads from regular recommendations.

Google is also introducing multi-turn ads in the US, allowing sponsored results to appear during follow-up questions in AI Mode.

Google’s AI Mode is meant to make web searches easier. You ask a question, it pulls information from different websites, and you get a detailed answer without opening a dozen tabs. But as more people turn to AI Mode for everyday searches, Google is also finding new ways to show them ads. And if you’ve been enjoying an ad-free experience in AI Mode outside the US, that’s about to change.

Google has announced that ads in AI Mode are expanding to 10 more countries, including India, Australia, Canada, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. The company also plans to bring them to Brazil, Mexico, and the UK later in Q4 2026.



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