Gears of War: E-Day's sales are reportedly lighter than you might expect from one of Xbox's flagship names, but pure sales numbers don't paint a complete picture of the bloody shooter's performance. A sizable chunk of revenue actually came from Game Pass subscribers paying for the game's Premium Edition upgrade.
That's according to new estimates from Alinea Analytics' Rhys Elliott, which reports Xbox has sold around 230,000 copies of Gears of War: E-Day since the prequel's advance-access release at the very beginning of the month - with 168,000 of those sales coming from Steam and 62,000 coming from Xbox consoles and PC.
Game Pass seemingly affected those stats to a large extent, like many other Xbox-published games this generation. Around 1.7m Locust-grinders played the shooter through their Game Pass subscription and more than 722,000 of them also bought the game's $30 Premium Edition upgrade.
You see, owners of the Premium Edition that costs $99.99 were allowed to fend off the hordes early - from the 1st of October - but Game Pass subscribers could and still can drop a cheaper $30 for the Premium Edition upgrade and all its add-on extras. E-Day then launched in full for regular Game Pass subscribers and Standard Edition buyers on 6th October.
When you include pure sales, microtransactions and those Premium Edition upgrades, Gears of War: E-Day has seemingly made above $37m (about £28). As Alinea noted, almost a million people paid something for E-Day.
"In a world without day-one Game Pass, many of these folks would have bought E-Day at $70," the analyst speculated.
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