Survey project lead Beth Elderkin lays bare the mood of the industry, the job market, and how people are making games

40% of developers are using generative AI in their work, according to the latest State of the Game Industry report from the Game Developers Conference (GDC).

That's an increase of 4% on the previous report, but survey project lead and content marketing manager Beth Elderkin notes that this is a smaller increase than last time.

57% of developers using the tech employ it for text generation, research, early prototyping, coding, and presentations. Generative AI is most popular with business operations and services, mobile-only studios, and free-to-play developers.

27% of AAA workers feel encouraged or pressured to use generative AI; 9% of indie developers say the same.

55% of respondents said that AI is having a negative impact on games, a 1% increase year-on-year; where previously this topic was the subject of larger percentage swings, now it has calmed down.

"What appeared to me based on the data is that the technology was not necessarily theoretical, but still early in those first two years," Elderkin tells GamesIndustry.biz.

"Last year, for the survey prior to this one, it was more part of the everyday conversation. But in this past year, it has completely changed in terms of what people know about it, how people use it, and how often people use it. So I don't know if the battle lines have been drawn.

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