Gamesight wants to make it easier for game makers to connect with creators. 

After working with publishers like 2K and Capcom to stand up customized creator programs — recruiting content creators and encouraging them to play and promote games through structured incentives and expanded access — the Seattle-based Gamesight is stepping up its offering today, November 12, with the launch of Quests, a dedicated platform for game makers to create plug-and-play creator programs. 

“Typically what happens with any sort of long-term creator engagements is there’s not a game update, or there’s not something to talk about at every moment of every time — and so Quests allow us to build beats where maybe there isn’t something, and it provides another way that we can engage with creators,” said Gamesight director of creator strategies Jennifer Zall in an interview with GamesBeat. “Typically, with any kind of smaller community initiatives, there’s either less budget, or there’s no guarantees on whether or not people are going to be making content. Quests allow us to ask for a specific thing, and then reward afterwards.”

Using Gamesight’s Quests tool, publishers can set challenges for communities of creators and automatically dole out rewards for creators who complete the challenges, using progression systems or group goals to make participation more engaging. Using this tool can help game makers achieve a 3x return on spend in media value and a 68x return on investment, according to Gamesight head of data and measurements Christian Thomas in an interview with GamesBeat, who cited an internal pricing model the company uses to estimate how much it costs to pay a creator to make a piece of content.

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