This year's event will host 29 countries and regions, described as "most international line-up in show's history"
Gamescom Asia x Thailand Game Show 2026 has announced four additional pavilions, bringing its total to 20 from 12 markets across Asia, Europe, and North America.
Newly announced pavilions include Indonesia (Ministry of Creative Economy), Japan (JETRO), Malaysia (Malaysia Digital Economy Corporation), and the US (US Embassy Bangkok).
These join the already established pavilions from Austria, Germany, the Philippines, South Korea, Spain, and host nation Thailand.
South Korea will bring six delegations led by KOCCA and regional agencies from Busan, Daejeon, and Jeonnam. Additional delegations will come from Japan (CANTEEN and MIXI Global Investments), China (Gamirror Games), and Taiwan (Taipei Computer Association).
Overall, this year's Gamescom Asia x Thailand Game Show will host exhibitors from 29 countries and regions, described as "the most international line-up in the show's history."
"National pavilions only get backing when there is a clear business case. For the German games industry, Gamescom Asia x Thailand Game Show is exactly that," said Game managing director Felix Falk.
"This is where East meets West in games. For Asian developers, it is the most direct route to international partners. For Western studios, it is the front door to some of the world's fastest-growing games markets."
Thai Games Association president Kittipong Prucksa-aroon added: "As representatives of the host nation's association, we look forward to bringing the region together at Gamescom Asia x Thailand Game Show, together with other major ASEAN country pavilions from Indonesia, Malaysia and the Philippines.
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