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Fitbit Air is about to get another rival, this time from a brand for pro athletes

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Fitbit Air is about to get another rival, this time from a brand for pro athletes

The market for screenless fitness trackers is ballooning, with many manufacturers making subscription-free WHOOP lookalikes, while others are trying to cash in on Google’s entry into the segment with Fitbit Air earlier this year. Even Apple is reportedly working on a screenless tracker, but before it hits the market, the company is developing a similar solution and could launch a screenless fitness band that works with its smartwatches.

Suunto is known for premium, sports-oriented smartwatches with advanced training metrics, and its ambassadors include several professional ultramarathoners and athletes. According to regulatory filings, Suunto may soon join the ranks of companies making screenless fitness trackers. Folks at Wearable Fans recently learned that the Suunto fitness band was certified by the UAE’s Telecommunications and Digital Government Regulatory Authority (TDRA), and the filing also gives us a look at the tracker’s design and likely features.



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