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Ex-Blizzard boss says an $1,800 Xbox "will never sell" and current-gen is "fine for 99%" of people

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Ex-Blizzard boss says an $1,800 Xbox "will never sell" and current-gen is "fine for 99%" of people

Former Blizzard president Mike Ybarra doesn't like what he's hearing about the next Xbox console costing somewhere in the range of $1,200 to $1,800, as was recently reported.

In case you hadn't heard, yes, I'm afraid I bring you even more bad news about the games console market. A recent report from Fortune claims Microsoft is projecting internally that its next home console will "cost consumers between $1,200 and $1,800," assuming Xbox doesn't subsidize some of that cost and take a potential financial loss on hardware sales. Even amid an unprecedented increase in component costs driven by global memory shortages, $1,800 is stretching the limits of the most cynical predictions for the price of next-gen hardware. Let's remember quickly that less than six years ago, the PS5 and Xbox Series X released for $500.

Voicing his astonishment at the possibility on Twitter, Ybarra urges Xbox against considering a next-gen line of consoles at such an exorbitant cost to consumers.

"I find this very hard to believe," he says. "A 'console' is a mass-audience device and you need great games and a low entry price (IMO $399 to $499). A console at the prices rumored below will never sell meaningful units to be of any value vs. alternatives. Zero.

I find this very hard to believe. A "console" is a mass-audience device and you need great games and a low entry price (IMO $399 to $499). A console at the prices rumored below will never sell meaningful units to be of any value vs.


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