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Counter-Strike Sponsorships Face a Funding Gap in Brazil

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Counter-Strike Sponsorships Face a Funding Gap in Brazil

Brazil’s licensed betting sites went dark on Oct. 6 under a ban that has begun disrupting Counter-Strike sponsorships and revenue, with Congress and the Oct. 25 presidential runoff set to shape its future.

President Luiz Inácio Lula da Silva signed Provisional Measure 1,394 on Sept. 25. Article 16 prohibits betting-related communication, advertising, promotion, marketing and sponsorship in physical or digital media when aimed at the Brazilian public; advertising and sponsor branding had to be removed within 10 days of publication.

Vivo Keyd Stars, whose main sponsor was EstrelaBet, paused its Counter-Strike 2 project indefinitely on Sept. 30 and released its players. LOUD also dismissed a CS2 roster before publicly announcing it, but the primary reporting said it could not find a public explanation from the organisation.

Reporting cited by The Esports Advocate said MIBR, Fluxo W7M and FURIA had removed betting sponsors from some or all communications, while Legacy and Imperial were still displaying Rainbet and Gamdom, respectively. Dust2 Brasil also cancelled its remaining BetBoom Storm events, citing circumstances beyond the parties’ control. Further changes to Brazilian Counter-Strike sponsorships and events show the disruption is already extending beyond team announcements.

The risk reaches tournament broadcasts as well as team shirts. BetBoom had secured Brazilian broadcast rights or sponsorship arrangements for much of top-tier Counter-Strike, including Portuguese- and Spanish-language Latin American broadcasts for BLAST, Brazilian rights for PGL, and sponsorship of Brazilian ESL FACEIT Group broadcasts through 2026.

During a portion of a Portuguese-language broadcast watched by The Esports Advocate, sponsor slots showed DHL, Intel and Acer’s Predator brand, with no BetBoom branding.


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