Clayface pre-sales are significantly lower than notorious DC flop Supergirl at the same stage.

While some numbers have been doing the rounds on social media, those over at Box Office Theory – typically far more accurate than most – have Clayface flagging 80% behind Supergirl at the same stage, just over a week from release.

Its nearest competition, Resident Evil, also served far better – with Clayface 66% behind those current pre-sales. That sets it up for a $20 million opening weekend domestically. By comparison, Supergirl made around $38 million in the US on opening weekend.

Of course, there is an important caveat to be made: Clayface isn't a big-budget summer blockbuster in the vein of a Superman or Supergirl.

Its reported $40 million budget pales in comparison to its fellow DCU big-screen cousins, with only a halfway-decent opening weekend needed worldwide to race past those numbers.

Notable, too, is the fact that horror fans rarely buy pre-sale tickets in the same way superhero audiences crash websites and snap up seats in their droves weeks – or months, in the case of Avengers: Doomsday – before release.

Success for Clayface looks very different to success (or lack thereof) with Supergirl. The body horror affair could also be backloaded in a similar way to 2026's breakout hits Obsession and Backrooms if the quality is there.

So, no, it's not a complete disaster – but the powers-that-be at DC Studios will be hoping Clayface transforms into a word-of-mouth success after what is fast looking like a more middling opening weekend than expected.

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