Candy Crush is crossing over with eight games franchises that have appeared on Xbox from across its owned studios, celebrating 25 years of the platform.
Halo, Fallout, Spyro, Banjo-Kazooie, Crash Bandicoot, Sea of Thieves, Doom and Forza will all see in-game representation starting today via pin sets.
There are also six remixed music tracks ‘Candyfied’ with an orchestra, accordion and the Bulgarian Voices Berlin choir. The IPs seeing music remixes are Halo, Fallout, Sea of Thieves, Forza, Doom and Banjo-Kazooie.
The campaign forms the core of Candy Crush’s new Game On Season, following recent events like Jurassic Season and Music Season.
"Xbox's 25th anniversary felt like a great opportunity to celebrate the games people have grown up with, but in a way that made sense for Candy Crush," Candy Crush head of product Trevor Burrows told PocketGamer.biz.
"We wanted to do more than put an anniversary logo into the game. The question was: what could we make together that would be genuinely fun for our players?
"That led us to two things Candy does particularly well: playful character design and music. The pins let us bring familiar characters and worlds into our own visual style, while the audio team could take some much-loved themes somewhere unexpected. It’s a celebration of those games, with a very clear Candy Crush personality."
Between now and December 6th, millions of Candy Crush players will be able to collect digital pins inspired by various game worlds and ultimately earn an exclusive Xbox 25 reward.
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